Week 9 Reading Reflection

  From this week's reading on chapter 10, I would say that the biggest surprise I encountered was the section on pricing in the social media age. This was surprising to me because I did not expect social media to have any sort of effect on the concept of pricing, at all, as I thought that these were two completely different and separate topics. One part of the reading that was confusing to me was the part on developing an information-gathering instrument, because I did not really understand what the author meant by the instrument aspect of it. That would be one of the two questions that I would then ask the author of this book. The other question would be about which type of marketing research he/she considers to be more important. I do not however, think that the author was wrong about anything in this reading.