Thursday, February 11, 2016

Idea Napkin No. 1

    When it comes to my business concept, I feel that a huge aspect of it is definitely to describe me as a person. I am an animal sciences major here at UF, and hope to attend vet school after my undergrad. I have a lot of experience working with animals, and that is also what comprises a lot of my compassion in life. As a student in the college of agriculture and life sciences, I felt as if creating a business idea that includes both agriculture and animals would be perfect for me, as I am also very compassionate about the agriculture industry and the way meats are produced today. That is why I think that my company, "Pure Ag" will give customers the benefit of knowing that they are eating pure, organically produced food that is also not ridiculously harmful to farm animals. This type of business idea would definitely appeal to people like me, who want to eat natural foods with meats that are produced in the correct way. This is important because nowadays, every other food chain and brand does not take any pride in the way that they produce their meats, and just bring out low quality, unhealthy foods for their customers. I think that the aspect which will set me apart from other organically producing food companies would be the fact that mine would be open to selling its food in any store and not creating a whole separate store like Trader Joes or Whole Foods, for it.


   I think that most of the aspects of my business concept gel pretty well together, but I do feel that I need to elaborate more and just how the foods would be produced. I also think that speaking of specific kinds of food that would be sold would also be helpful. I would probably consider these two elements to probably be my more weaker elements in this business idea.

4 comments:

  1. Hi Minaa,

    I like the idea of your business concept “Pure Ag”. I too believe we need more natural organic food options however, at a reasonable price. I like to eat organic however I find the prices of organic food very expensive therefore, I often times will go with a less healthy choice. Many Americans cannot afford organic, so I would encourage you to find a way to produce organic foods in a cost saving way in order to pass those savings on to the consumer. That I’m sure would be a challenge in itself, but I definitively feel the market for pure organic “clean” food is here to stay and that the market will grow.

    Link for my Idea Napkin Blog: http://joyspurlock.blogspot.com/2016/01/idea-napkin-no-1.html

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  2. I have to agree, I feel we need more natural and organic food options, however cost makes it so unrealistic. I'm not sure if you have looked into it or not, but I've always been curious, is it really that much more expensive to have "natural and organic" over "processed"? I would think that making processed foods would be more expensive given the amount of chemicals companies have to purchase to add to their foods, however that doesn't seem to be the case.

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    Replies
    1. sorry, I forgot my link:
      http://katyshitchhikingghosts.blogspot.com/2016/02/week-6-idea-napkin-1.html

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  3. Hi Minaa! I like your business concept, and it's great that you have such a passion for agriculture and animals. Eating sustainably and organically produced foods has been a recent trend in our society, so there is definitely a market. However, there are already a lot of companies who offer natural and organic foods in the market, so there may be a lot of competition for your business concept. If you could somehow penetrate the market with a product that is cheap to produce and therefore cheap for consumers to buy, then you may have a great plan for success here! Check out mine if you get the chance http://jenniecarmody.blogspot.com/2016/02/idea-napkin-no-1.html

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