Idea Napkin No. 2

    When it comes to my business concept, I feel that a huge aspect of it is definitely to describe me as a person. I am an animal sciences major here at UF, and hope to attend vet school after my undergrad. I have a lot of experience working with animals, and that is also what comprises a lot of my compassion in life. As a student in the college of agriculture and life sciences, I felt as if creating a business idea that includes both agriculture and animals would be perfect for me, as I am also very compassionate about the agriculture industry and the way meats are produced today. That is why I think that my company, "Pure Ag" will give customers the benefit of knowing that they are eating pure, organically produced food that is also not ridiculously harmful to farm animals. This type of business idea would definitely appeal to people like me, who want to eat natural foods with meats that are produced in the correct way. This is important because nowadays, every other food chain and brand does not take any pride in the way that they produce their meats, and just bring out low quality, unhealthy foods for their customers. I think that the aspect which will set me apart from other organically producing food companies would be the fact that mine would be open to selling its food in any store and not creating a whole separate store like Trader Joes or Whole Foods, for it. I also will aim at bringing much lower prices for my organically produced food, as compared to other organically and naturally producing food brands. I believe that this will be a key element in getting people to purchase my food. 

   Overall, when speaking of my business venture, I do feel that its aspects fit together quite well, with a little bit of room for improvement, of course. When it comes to the money related aspect, I have yet to figure out just how I would successfully produce higher quality foods at a low price. From the feedback that I received on my last napkin idea post, I truly figured out who supportive and in favor people are of this idea and topic in general. That proved to be quite motivating for me. I also liked how people shared their own experiences with the type of food that they choose to eat, and also how they are slowly getting in to this trend of organic foods. The really important feedback for me was definitely the money aspect of my business and how I should address that. In addition to that, the competition I will have was also good feedback for me to acknowledge.