Venture Concept No.1

   After so many assignments and thought put in to my business venture of "Pure Ag", it is quite simple to wrap it all up in to one whole summary, with aspects on opportunity, innovation, and venture concept. As far as my opportunity is concerned, I would consider it to include the group of people who are in search of a healthy lifestyle but do not want to spend so much money on purely produced and organic foods, and also do not have the time to invest in searching for the right types of foods for their bodies. With everyone's lives nowadays being so busy, it is always been so much easier for everyone to opt more for fast food options that don't take up so much of their time, effort, and money. I would say this market is defined largely within the people who are living in cities, because those are the people that generally tend to have the busiest lives, and also have an ample amount of unhealthy, fast food options available. I think that a large base of people who partake in healthy, organic grocery food shopping, reside in more suburban, slow-paced areas. They meet this need of theirs by basically sacrificing the price factor for the benefit of healthy eating for themselves and for their family. So, in totality, the folks living in the city and the suburbs both do desire a healthy eating lifestyle, but one group just does not have the time to invest in to it, and that is a huge portion of my opportunity, which I feel will always exist, as fast-paced city life will always exist for people.
    When it comes to speaking of the second important aspect of my business venture, innovation, I feel that the product I would plan on innovating would definitely satisfy my customer's needs to a large extent. The app that I plan on creating will allow customers to order their foods for delivery or pick-up at a close by store selling my foods. In addition to that, this app will include an array of actual people who are experts in the health and foods field, that will always be available to assist the users with tips on what kinds of foods to purchase, what amounts of it to eat each day, and also just any important concepts on living the healthy life that these customers desire. Basically, the user will be able message any one of the experts that are online with a question or some needed tips, kind of like a social media forum. In terms of how this app would make me money, it would come down to loyal and committed customers, as the app would have a free one week trial period, with costs coming in later on, as people decide to get memberships towards my stores.
      Now on to the last key element of my summary, which is my venture concept. My innovation will address the opportunity I presented through the form of information at ones fingertips. My app will solve the amount of time that people often think goes in to grocery shopping, especially for organic and purely made foods. I feel that customers would be attracted to the one week trial period and the helpfulness of the app will cause them to want to go through with the purchase and membership. I think that when it comes to my business idea and innovation, there are not many known competitors that offer all of the same things that I do. Other than grocery stores such as trader joe's and fresh market, there are no companies that also include an app that makes grocery shopping easier for the public. That is why I think that my potential customers would be willing to switch to "Pure Ag". Packaging and distribution plays a huge role in my business, simply because the app has a delivery option, and also because I am willing to sell my foods at various supermarkets, to increase customer purchase. I also feel that the kinds of employees that I will hire will play a big role in Pure Ag because they will be the ones selling the food, and also providing advice and information to our loyal customers. That is what will keep my business and product ongoing. I definitely think that the employees are the secret sauce of my company, because they call for that one-to-one connection with the customer, which you don't really see anywhere else.
    As I think of what is next for the venture, fitness is the first thing that comes to mind, because that is such a huge part of living the healthy lifestyle, and so I would love to incorporate that in to Pure Ag somehow. When it comes to what's next for me as an individual and entrepreneur, I just want to continue to expand whatever business venture I am working on, and use the utmost amount of creativity and passion in it.